A very interesting point of debate arises out of this model is when you shot an arrow you do it one at a time but when it comes to strategy implementation the business could be following different strategies on different fronts. For instance with a marketing objective of making the brand popular, the advertisement strategy could be 'to create a top of the mind recall'. On the other hand the selling and distribution strategy could be opening your own outlets and not going through the distribution channel.
Wednesday, 20 April 2011
Bow n Arrow model of 'Business n Strategy'
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